Innovators
Jun. 6th, 2009 09:41 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
morslaIt's been a while since I posted in here... I've been a bit buried under PhD stuff lately, and have tried to avoid boring everyone by putting it into a separate blog at ![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
lineofthought.
I'm starting to work out what I'm studying, which is a good thing. The project has been slowly developing from "I'd like to see how small businesses are using the internet these days" to "how are small businesses promoting themselves online", to "so, how and why do people adopt innovative technologies?"
By extending the project into innovation (adoption, management, etc) it becomes much less of a marketing thing, as I'm really not a marketer. I am interested in learning about innovation, and how best to persuade people to adopt new things.
To take an oft-cited model, Rogers created five different categories: Innovators (first to adopt new things, risk-takers), Early Adoptors (high degree of opinion leadership amongst the other categories), Early Majority (self explanatory), Late Majority (prefers to wait for stable, safe technologies) and Laggards (aversion to change).
Or, if you'd prefer: Moore's variation
So, because I'm curious: which category do you generally consider yourself a part of, when it comes to using the internet? Assume that you're rating yourself from amongst whatever bit of society you most commonly interact with. If you have any other caveats, feel free to leave a comment :)
[Poll #1411938]
lineofthought.I'm starting to work out what I'm studying, which is a good thing. The project has been slowly developing from "I'd like to see how small businesses are using the internet these days" to "how are small businesses promoting themselves online", to "so, how and why do people adopt innovative technologies?"
By extending the project into innovation (adoption, management, etc) it becomes much less of a marketing thing, as I'm really not a marketer. I am interested in learning about innovation, and how best to persuade people to adopt new things.
To take an oft-cited model, Rogers created five different categories: Innovators (first to adopt new things, risk-takers), Early Adoptors (high degree of opinion leadership amongst the other categories), Early Majority (self explanatory), Late Majority (prefers to wait for stable, safe technologies) and Laggards (aversion to change).
Or, if you'd prefer: Moore's variation
So, because I'm curious: which category do you generally consider yourself a part of, when it comes to using the internet? Assume that you're rating yourself from amongst whatever bit of society you most commonly interact with. If you have any other caveats, feel free to leave a comment :)
[Poll #1411938]
![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
no subject
Date: 2009-06-09 01:46 pm (UTC)E.g. I started using e-mail in 1988 at uni, but some friends had been using it for a couple of years by then. I poked at the Web around 1994-5, but didn't get interested in it until a bit later, but again, some of my friends were doing stuff with it before that. I started on LJ in 2003 - again, behind some of my close friends, but ahead of the wider use of LJ and other blogging services.
And for some things (e.g. VoIP) I'm closer to Late majority/Laggard, because I'm not a big voice communicator anyway, so making it cheaper doesn't make a huge difference to my life.